|MI ON STAGE|
|OFFICIALS OF THE BOTTLING COMPANY|
THE main hall of Habour Point, Victoria Island, Lagos, was last week filled to its capacity with guests, including students, who stormed the facility for Coca-Cola’s latest continental campaign titled, A Billion Reasons to Believe in Africa.
|MI SIGNING THE I BELIEVE CHART|
The global campaign, which sees happiness in everyday occurrences in the society, seeks to celebrate and highlight the positive sides of Africa.
Anchored by the witty comedienne, Helen Paul and Isaac Moses of Goge Africa, the event, besides showcasing diverse African culture and reawakening the ‘I believe in Africa spirit’ in the Nigerian youths, had generous doses of poetry, music and dance.
The Kukere crooner, Iyanya; Mr. Incredible, MI; and the sensational Omawumi displayed their musical prowess while young poets SageBlack, Elizabeth Ole and Nonnie painted the good pictures of Africa in their spoken words.
Other side attraction was a fashion show by Touch of Magic, an award-winning fashion house that works with African fabrics.
Highlight of the fun-filled evening was the signing of the ‘Believe Wall’, which allowed guests to state their reasons for believing in Africa.
According to Olufemi Ashipa, the Brand Manager, Coca-Cola, “the youths of Africa have the manpower, the intellect and resources to change the world. Nigeria is already taking the world by the storm with great feats being accomplished in the areas of technology, fashion, business, music, literature and others.”Consumers not at the event can also participate in the campaign by sharing their reasons and personal stories of optimism, passion and belief in Africa on the Coca-Cola Nigeria Facebook page https://www.facebook.com/cokenaija or Twitter @CocaCola NG